Trademarks (and Servicemarks and other means of indicating the source of origin of particular goods) are protected for two primary reasons:

First, governments want to protect consumers. Trademarks protect consumers by a legal guarantee that all goods or services with a similar identifying characteristic all come from the same source; this provides a mechanism of trust for the consumer to rely on concerning the source and quality of a good or service.

Second, governments want to protect producers. Trademarks protect producers by ensuring that investment capital and time are efficiently and effectively recovered without fear of appropriation or de-valuation by competitors.

Our trademark practice is devoted to protecting your marks both nationally and globally. In providing this protection, we offer the following services to our clients:

• Trade/Service Mark Searches (including pre-application searches, on-line screening searches, and full global searches)
• Trade/Service Mark Applications (including use-based and intent-to-use)
• Trade/Service Mark Licensing
• Opinions as to availability
• Opinions as to Registrability
• Office Action Prosecution
• Global Registration Strategy Consulting
• Concurrent Use Proceedings
• Registration Maintenance (including proof of filings, renewals, and assignments of ownership)
• Litigation (including infringement, oppositions, and cancellations)

Coming soon our office will have capabilities to allow each of our customers to view their case activity online.