A Better Trademark of 2020: REVERB! By James Michael Faier, M.P.P., M.B.A., J.D. U.S. Registered Patent Attorney (USPTO 56,731)
On Lincoln Avenue in Chicago is an advert for one of the better trademarks of 2020: REVERB. As a guy with 30-years in this field, I spend my life watching marks that meet my taste for greatness: pithiness, relevance, edge, and distinctiveness. REVERB is such as mark as applied to the used musical instrument business. Congratulations REVERB.COM. To the rest of you, take a lesson!