Author: James Faier
USPTO successes bright in a dark year! By J M Faier, M.P.P., M.B.A., J.D. (USPTO Regn. No. 56,731) firstname.lastname@example.org. T: 312-382-9400.
The USPTO issued it’s 2020 performance report. You can read it at USPTO annual reports | USPTO. The surprises are that in a Pandemic year that we still see a 9.6 percent increases in applications. The squawk at INTA related to the tougher position on audits and requirements for a U.S. attorney. The PTO expressed […]read more
A Better Trademark of 2020: REVERB! By James Michael Faier, M.P.P., M.B.A., J.D. U.S. Registered Patent Attorney (USPTO 56,731)
On Lincoln Avenue in Chicago is an advert for one of the better trademarks of 2020: REVERB. As a guy with 30-years in this field, I spend my life watching marks that meet my taste for greatness: pithiness, relevance, edge, and distinctiveness. REVERB is such as mark as applied to the used musical instrument business. […]read more
Show me enough of the money! Rabbi Hillel and branding. By James Michael Faier, M.P.P., M.B.A., J.D.
So I was studying Talmud tractate “Ethics of the Fathers” aka Pirkai Avot. I keep thinking about Rabbi Hillel’s statement at Chapter 1, verse 14: If I am not for myself, then who will be for me? If I am only for myself then what am I? If not now, then when? Well, here we […]read more
Fear and Trademarks. Believe in your Customer. By James Michael Faier, M.P.P., M.B.A., J.D. Registered Patent Attorney (USPTO #56731)
I am reading a book called Small Data. The author makes clear you need to focus small aspects of local life. The author, a Dane by birth, commented that the USA is ruled by fear. He says we try to make a big thing about being about freedom. I have been thinking about that and […]read more
U.S. Design Patent better than U.S. Trademark Registration for protecting new designs. By James Michael Faier, M.P.P., M.B.A., J.D. Registered Patent Attorney (USPTO 56,731)
Design patent for product design protect – better than trademark! For new products and new packages, I assert that design patent is a better approach than trademark. Several reasons. Design patent enforcement standard for infringement is whether and “ordinary person” where to think that the defendant’s design was infringing of the plaintiff’s design. In trademark […]read more